Zeus Goes Wild

How to play Zeus Goes Wild

The aim is an on-demand sportsbook capable of offering the right bet to the right customer at the right time. Lamb believes Kambi’s network of more than 70 partners provides an important advantage in pursuing that goal. More than €17 billion in annual liquidity and billions of bets placed each year give its models a depth of information that can improve pricing, risk management and product development.

“The term AI is everywhere across the world of technology, and the betting and gaming industry is just one where its impact is being felt,” Lamb says. “Taking AI beyond being a buzzword, building and deploying the systems and automation necessary to maximise its potential and deliver the right results is the challenge each of these industries face.”

For Kambi, data must be combined with the knowledge of experienced traders who can direct the technology, scrutinise its output and identify where it can add value next.

How to play Zeus Goes Wild

Investors began 2026 expecting multiple rate cuts, which tend to juice capital markets and spur dealmaking activity. But on 28 February things changed quickly after joint US-Israeli attacks on Iran largely curtailed traffic through the Strait of Hormuz, the vital Middle East waterway where some 20% of the world’s oil transited before the conflict began.

Several factors weighed heavily on the decision to raise rates. The average nationwide gas price now is $4.36 compared to $3.18 a year ago, per AAA, and the average diesel price of $6.31 is a record. Brent crude oil has crested over $100 per barrel compared to about $68 a year ago. Inflation was 3.4% in August, compared to 2.9% last year. And US 10-, 20- and 30-year Treasuries have reached their highest rates in decades.

Federal Reserve Chair Kevin Warsh assumed the top role in May, and the central bank held rates steady for all of Warsh’s first three meetings. The decision to stand pat at the start of Warsh’s tenure came despite increasing calls for a hike as inflation remains solidly above the Fed’s 2% target. Those calls became too loud to ignore, prompting the first rate hike since August 2023.

About Zeus Goes Wild

Hurst is also a board member at Global Gaming Women, giving her firsthand experience of how networks, mentorship and role models can help women advance. She was previously recognised in iGB’s Most Influential Women list in 2024.

Another MIW 2024 alum, Lois Bright, who also founded of Women in Gaming Africa and co-founded Gaming Advisory Partners, says the group’s key achievement has been making women visible and helping them to progress into leadership roles.

“I think it’s given a boost to women in the sense that they have a platform for tangible change, not just them as individuals, but collectively as a movement,” Bright says.