About this app
How to play Ultra Rich
Malta’s gambling regulator has launched a new artificial intelligence (AI) gaming charter after finding that governance is struggling to keep pace as the technology becomes more widely used across the sector.
The Malta Gaming Authority (MGA), working alongside the Malta Digital Innovation Authority (MDIA), drafted the voluntary charter following extensive surveys and interviews with industry licensees.
That study found that AI adoption across the gambling industry remained uneven. It highlighted customer support, data analytics, fraud detection, and responsible gaming as areas where the technology was already being heavily used.
About Ultra Rich
This requirement raised concerns among operators worried that the barriers to entry could have become more restrictive, But at a meeting on the policies last year the regulator assured licensees it was not enforcing a specific strict rule on this.
Speaking to iGB at the time, Bjorn Fuchs, chairman of VNLOK Fuchs noted “there was a sigh of relief going through the room when it was presented”.
Rather than a crackdown across the board, what emerged was a more regulated renewal framework.
What is Ultra Rich?
GO Ultra doubles feature spin counts for higher-intensity sessions, while expand and multiplier elements support bigger peaks. A strong fit for operators prioritising familiar regional themes with layered bonuses.