Magic Tricks

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“The rollout of the regulation was super positive,” Rossi says. “I believe that the Peruvian regulation is one of the best regulations in Latin America. [It’s] flexible, modern, business-friendly. The regulator has demonstrated a commitment to creating a safe and transparent market environment, and there’s a great relationship between the regulator and the operators.”

Escobar sees Peru’s relatively nascent regulated market as an increasingly attractive proposition for operators, pointing to strong player engagement and digital adoption.

“Considering that the regulated market has only been in place for just over two years, its implementation has been very positive,” she declares.

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“Gambling should be taught as entertainment rather than a way to make money,” Morolong said.

Botswana’s regulated betting market has expanded quickly following the Gambling Authority’s 2023 process to license bookmaker and totalisator operators, including online betting subject to regulatory approval.

In January 2024, before locally licensed online operators were active, the Authority said it had recorded about 510,000 monthly cases of Botswanans participating in illegal online gambling.

What is Magic Tricks?

Veikkaus is adjusting to a partial liberalisation of Finland’s gambling market under the new Gambling Act, which was ratified in January 2026. 

From July 2027, the company will lose exclusivity over betting and iCasino products, which will become licence-based, while retaining exclusive rights for lottery games, scratchcards, slot machines and physical table games. 

The company has committed to paying market-based compensation for exclusive operations, estimated at around €1 billion for a 10-year licence period, with a significant front-loaded payment scheduled for 2026.