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Given the rise of prediction markets, this week arguably represents the most frenzied campaign since the historic PASPA decision in 2018. Buttressed by massive capital injection from substantial funding rounds, operators have spent handsomely on celebrity endorsements. Over the last week, ads featuring LeBron James, Sydney Sweeney, Marshawn Lynch and Jeremy Piven have showered the airwaves. Even Pete Sampras, who disappeared from the public spotlight for the better part of two decades, resurfaced in a US Open spot for Kalshi.
While Polymarket pulled off a coup with the signings of James, Eli Manning and Derek Jeter, a Novig ad featuring Sweeney arguably received as much fanfare. Sweeney, an Emmy Award-nominated actress known for her role in HBO’s Euphoria series, stars in the spot titled “Just Sports.” As of Friday afternoon, the Novig post on social media platform X received at least nine million views.
Throughout the ad, Novig throws shade on its rivals for offering niche markets on events such as the timeframe for when traders believe that Venezuelan President Nicolás Maduro will be removed from office. Unlike operators such as Kalshi and Polymarket, Novig has opted to limit its offerings to purely sports. “No betting on wars, or deaths…or politics,” Sweeney mused.
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Hip‑hop producer Jamal “Mally Mall” Rashid was ordered back to federal prison Thursday (Sept. 17), after a Las Vegas judge found he repeatedly violated the conditions of his supervised release.
Rashid received a 17‑month sentence following a hearing in U.S. District Court, where he admitted to a series of breaches that prosecutors said showed he had not reformed.
In 2021, Judge Gloria Navarro sentenced Rashid to 33 months at the Federal Correctional Institution in Sheridan, Ore., followed by three years of supervised release after he pleaded guilty to one count of using an interstate facility in aid of unlawful activity—specifically, a prostitution service.
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UPDATE: Carrot Top (real name: Scott Thompson) remains hospitalized in Las Vegas following what is now widely being reported as a suicide attempt on Friday (Sept. 18). On Sunday afternoon (Sept. 20), a rep for the beloved longtime Strip comedian told TMZ he “is now awake, breathing on his own and continuing to improve, surrounded by his family and those closest to him.”
All Carrot Top shows at the Luxor have been canceled at least through Saturday (Sept. 26).
In other Carrot Top news, Brian Evans—the man accused in a lawsuit filed by the comic of extorting him over a sex tape—told TMZ he denies ever threatening to release the tape. He claims it was erased from a USB drive “in accordance with the prior settlement”—a statement that TMZ did not elaborate on—and that he’s “sorry that Scott apparently did something to hurt himself.”
EARLIER: Carrot Top, the comic with the longest-running current Strip residency at more than 20 years, was rushed to a hospital on Friday (Sept. 18) after what TMZ reported as a suicide attempt.
His publicist, Jami Schlicher, confirmed only that he is recovering and receiving care. She asked for privacy on behalf of his family and close friends and did not address the reported cause.
