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As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.
With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.
Barrett also describes how MEGA can “make a player feel connected within the software ecosystem and the brands” Soft2Bet operate with.
What is In The Forest?
Singles can be profitable, but parlay pricing requires the market maker to calculate the correlations between multiple outcomes and respond dynamically to individual requests. It is a skill set built over years in the sharper regions of the existing sports betting ecosystem.
Marantelli identifies White Swan and Susquehanna as two firms operating at industrial scale in parlays, with Jump Trading, Mojo and DL Trading among the possible leading group. Below them are numerous smaller syndicates, some managing between $5 million and $10 million, alongside sports-specific specialists.
Enda Kendrick, chief executive of service provider Veltium, similarly says the largest UK and European sharp-betting groups have moved rapidly into US prediction markets. He believes there are also more than 100 smaller operations, ranging from individual traders to teams of around 10, interested in entering the regulated US market.
How to play In The Forest
The redesigned complex features four distinct racing surfaces: a 1½-mile dirt track, two turf courses, and a one-mile Tapeta synthetic track.
The Tapeta surface will be used exclusively for winter racing, allowing Belmont to take over Aqueduct’s former winter schedule as NYRA consolidates its operations at Belmont and Saratoga.
The Belmont Stakes, which was staged at Saratoga during construction, will return to its traditional Long Island home in 2027. Belmont will also host the Breeders’ Cup World Championships in October 2027, bringing the event back to New York for the first time since 2005.
